Along with tracking and tractability of product back to the grower within 24 hours,
Proffer Produce offers the following services to help reduce cost while providing the freshest fruit and vegetables possible to each of our customers, suppliers and retailers.
This is a critical piece of our sourcing initiative as well as a major point of differentiation from our competitors.
Our goal is not to be the cheapest buyer in the marketplace. Our goal is to bring more value to the farmers to encourage longstanding relationships.
Our proven model accomplishes this without additional expense to the consumer, in fact quite the opposite; over the past several years we have been able to increase farmer profits, while lowering retails at store level.
Our primary focus is to provide you with competitive pricing, quality product, brand consistency and uninterrupted supply.
Our model, which was developed over a decade ago in Arkansas has been duplicated and reproduced in eleven different regions including Mexico, allowing for greater efficiencies which translate into increased value for our customers.
Examples of these efficiencies are:
-Reduced corrugate costs
-Reduced warehousing costs
-Reduced labor associated with the repacking of the product
-Reduced costs associated with Freight
-Increased Shelf Life
Preferred Supplier Network
This network was created to leverage our sourcing volume working with a group of quality, reputable and progressive growers to compliment our own product supply.
Suppliers are continually evaluated on overall performance by not only our expectation levels but those of our customers as well.
There are 7 key attributes within this network.
- We have “Ground Equity” in our regional areas.
- Our exclusive marketing agreements are all farm-direct and located in each of our regional areas as well as Mexico.
- Consistency of supply as we do everything possible to pair up specific farms with specific customers to create ownership and accountability.
- Field inspectors at all major growing regions to ensure quality at source
- Branding capabilities at Source as well as at our warehouse locations
- Food Safety and Security
- Increased profits for the farms, while reducing costs to the consumer.
Our most recent inspection shows we scored the highest possible rating on food safety. SCS, or Scientific Certification Systems, is the 3rd party company we use for our main warehouse.
Primus Labs is utilized for our growing locations because their program is better tailored for growers.
The Proffer Advantage
– Retail Programs
Category Management – Which includes services such as Replenishment, Business analysis, Micro Marketing, and more.
Ad/Promotional Support – Annual Promotional Calendars, Promotional Programs with Participation Incentives, and more.
Program Support – Such as POS Material, In store Demos, Volume Incentive Programs, and more.
Consumer Information – We assist in analyzing consumer feed back through tools such as Nielson Ratings, Buying habits, and market basket reporting.
Technology – RFID, Web Portal Access, EDI, and more.
Merchandising – We have merchandisers on staff with many years of experience that are available to help with whatever needs may arise, such as store set ups, promotions, quality checks, or demos